Why Gem?

A gem is you...a gem is me...a gem is all of us.  

Let's uncover your hidden gems.

ABOUT SHAUNA

Shauna is an innovative and dynamic strategist with two decades of experience in sports, entertainment, consumer marketing and non-profit organizational planning. In her various roles, she has been responsible for the successes of elite athletes, professional sports leagues, startup companies, community organizations and industry leaders.

In 2019 Shauna founded GemTalkz, a personal impact, development, self-advocacy and life strategy program focusing on connection, purpose and confidence.  Through GemTalkz, Shauna works with student-athletes, small businesses and executives to promote self-empowerment and leading with your heart to facilitate change.  She speaks on national panels to advocate for change on the local and national levels.  

A proven brand builder, she has effectively managed diverse and cross-functional teams to deliver highly visible and impactful opportunities that capitalize on unique partnerships and alliances. As the former Vice President and Chief Strategy Officer for an international sports agency her primary responsibilities included overseeing brand engagement, partnerships and agency profile while mastering the arts of leadership, impact, collaboration and connection .  One of the key highlights of Shauna’s tenure was serving as the chief architect for the agency’s Pillars of Change Platform created as a form of checks and balances and accountability for the company’s social justice initiatives. 

Shauna's early professional sports experience includes serving as the Director of an NFL franchise's foundation where she collaborated with team ownership on their philanthropic initiatives.  She helped create an award-winning community impact campaign focused on youth development and education.  Shauna was also served as a member of the organization's Diversity Council.  

She is passionate about connecting people and is an active member of her community, volunteering her time on several committees and boards.  Shauna’s latest undertaking is co-founding the Educational Alliance for Social Change focused on changing the educational curriculum in her local school system.